Helping farmers get more value per acre through the expert analysis of production data is the goal of a collaboration announced between Dow AgroSciences LLC, a wholly-owned subsidiary of The Dow Chemical Company (NYSE: DOW) and John Deere. The companies announced today that they will work together to develop approaches and technology that will deliver data and provide information to farmers that will assist in the execution of site-specific applications to improve yields and manage costs. Specifically, Dow AgroSciences has signed on to leverage the MyJohnDeere platform and new cloud-based technologies for future delivery of customized prescriptions tailored to the grower's environments.
This agreement will help Dow AgroSciences' customers take full advantage of the company's products through optimal placement of technology into specific environments based on a farmer's field conditions. Bringing together production information with analysis from company experts and channel partners will enable specific product recommendations from a broad portfolio of corn hybrids. This precision enables effective management of inputs and the ability to monitor crop development which ultimately can drive increased yields.
In 2012, John Deere introduced MyJohnDeere, a comprehensive information platform to help agricultural producers improve yields and operational efficiency by enabling the management of equipment data, production data and farm operations. This online platform allows producers to analyze yield variability, access decision support tools and collaborate with their agronomic advisers to improve their bottom line.
"This collaboration is part of our strategy to deliver innovative Dow AgroSciences solutions tailored to each farmer's specific environment," says Larry Robertson, global corn project leader, Dow AgroSciences. "Exploring the promise of precision product placement is important to our customers and we are pleased to work with John Deere on approaches that ensure the best product and management tools are put to use on each acre."
"John Deere is committed to supporting the success of producers through the MyJohnDeere open platform that delivers visibility to operations and enables production optimization through non-exclusive collaboration with agronomic partners. Dow AgroSciences and John Deere share the commitment to optimize producer returns while honoring the foundational principles of data management and stewardship," says Pat Pinkston, vice president Technology and Information Solutions, John Deere.
John Deere and BASF Partner to Develop Sustainable Yield Enhancement Solutions
John Deere and BASF today announced plans to jointly develop a suite of integrated precision farming and farm management solutions for improved execution in the field. These tools, developed together with growers, will provide enhanced field scouting services and tailored agronomic advice. These will help growers to turn data into management decisions more efficiently.
"BASF and John Deere are two leading suppliers in the agricultural business sector and have many years of experience in managing agricultural data," said Markus Heldt, President of BASF's Crop Protection division. "The real value comes from helping growers to interpret this data so they can make more precise and efficient decisions about their crops and operations."
As part of the agreement, BASF will offer a new service for field scouting and agronomic decision support. John Deere will provide a new application for sprayer setup as well as integration of field data via its collaborative farm management portal 'MyJohnDeere.com', which will enable growers to better manage their farm operations.
"By integrating BASF's agronomic expertise with field-proven John Deere application expertise, we will provide a comprehensive management platform that will be open to other partners as well," said Christoph Wigger, John Deere Vice President Sales & Marketing Region 2. "Instead of combining existing tools, we will concentrate our research and development efforts on those innovative solutions that intuitively address growers' needs across the entire crop production value chain."
The goal is to launch the first joint integrated tools by the end of 2014 in key agricultural markets with additional markets to follow.
This non-exclusive agreement complements BASF's recently-announced investment in interactive services for growers. The companies are not disclosing the terms of the agreement.