Nutrien Ltd. (Nutrien)’s retail division – soon to be rebranded as Nutrien Ag Solutions – announced the launch of a new digital platform designed to augment its industry-leading distribution network, agronomic advice and services. The platform will provide growers with an easy to use, personalized all-in-one customer experience.
Nutrien Ag Solutions’ digital platform will initially be available across North America and will serve as an integrated hub for helping customers more effectively manage their unique agronomic and business needs. The platform will be integrated with the Echelon precision ag capabilities, enabling customers to interact with agronomists and field service representatives seamlessly providing solutions that optimize growers’ yields and financial results.
Having invested a significant amount of resources over the past year, Nutrien will officially roll out the platform beginning in July 2018 and continue in phases into mid-2019. The digital hub’s initial offerings will focus on making Nutrien even easier to do business with and, over time will include digital agronomy services to provide data-driven advice and e-commerce capabilities to seamlessly plan, order and receive an unparalleled offering of products and services. These key offerings will be incorporated into a centralized customer experience hub, so growers can also manage accounts, services, products and payments on both web and mobile.
The Nutrien Ag Solutions’ digital platform has already undergone beta testing in North American markets, and growers have appreciated the ease of use. Additional components and features will be introduced to growers on an ongoing basis which will also include securing products and reorders, as well as advisor modules to help growers make better-informed decisions.