Traction Ag Inc., a cloud-based accounting software for Midwestern growers, Nov. 10 announced its acquisition of Granular Business, a Corteva Agriscience product.
Granular Business is farm financial management software focused on helping farmers become more profitable and efficient.
The acquisition adds Corteva's farm management technology to the Traction Ag accounting system. This will allow for a seamless experience with best-in-class farm operations and industry-leading farm accounting to see practical and actionable insights while reducing the administrative burden on farmers and their employees.
As farm consolidation creates large managerial complexities, the need for advanced, farm-specific accounting, payroll and operational management tools has increased. Through this transaction, Traction Enterprise Operations will provide industry-leading growers with the functionality they need to improve the accuracy and presentation of information needed to make critical decisions on the farm.
Granular Business is Traction Ag's first acquisition since its founding in 2020. The announcement comes during a time of rapid growth for the Midwest-based company, including a recent funding round. The acquisition will further accelerate the company's single focus and commitment to providing the best farm management tools in the industry.