"To date, farmer uptake of these programs has been very slow, in spite of the promise to pay farmers for participation. I believe a lot of the reluctance stems from the uncertainty about these programs," says Todd Janzen in his latest blog.

The two companies said they will work toward creating a common framework for high-integrity agriculture sustainability programs that effectively responds to the demands of downstream buyers within and beyond the ag value chain by ensuring greater consistency and standardization of ag sustainability outcomes and delivering a broader spectrum of solutions.