Erin Hightower is a Certified Crop Advisor and innovative agronomist with 20 years of experience in sustainable agriculture, precision farming, and stakeholder collaboration across the United States. She has a Master of Sciences in Agriculture, and Bachelor of Sciences in Agriculture Economics and Management from Washington State University.
Farming requires daily problem-solving: operators, equipment managers, and farm owners are often asked to make informed decisions within a short period. How can they mindfully manage their mental load?
We are experiencing a technological renaissance that would have seemed like science fiction just 30 years ago when it comes to data in the field. However, as these impressive field mapping may have one potential setback: How do they translate technology mapping back into actionable input and decision-making?
"An ROI calculator is a simple and popular sales tool, but it fails to account for significant factors that growers should consider beyond the check they write," says Erin Hightower, agronomist for RDO Equipment.
"When farmers consistently use technology and align their equipment with their specific 4R plan, they grow thriving crops. Notice that I didn’t say the latest or the greatest technology? But consistent technology," Erin Hightower says.
Farmer health and safety is a part of more conversations than ever, and the latest agriculture and equipment technology offers new levels of not just productivity and efficiency but safety, too, through real-time communication and data.
"While we can’t predict the weather, pests’ activity, or the price to reduce their strain on next year’s crop, we can unlock spraying technology to improve any operation’s agronomy," says agronomist Erin Hightower.
When the planters come out, like baseball, anticipation builds in those first few weeks. The pace of a game or planting season is determined in the first few minutes as you start to assess the strategy implemented by the other team.
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On this episode of Conservation Ag Update, brought to you by Titan International, a big piece of equipment is unveiled at the Kinze Product Innovation Day in Williamsburg, Iowa.
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