Bayer has announced the launch of ForGround, a digital platform intended to transform the way farms of all sizes can more easily make the transition to sustainable agricultural practices.
ForGround offers growers tools, resources, discounts and the potential to earn revenue through the Bayer Carbon Program for the adoption of regenerative practices and to connect with businesses looking to advance their sustainability and carbon goals.
Based on the foundation of the existing Bayer Carbon Program, ForGround will expand beyond carbon offsets to explore other ways that farmers can make a positive impact in their operations through the adoption of regenerative agriculture practices and technologies, and the potential to connect with companies to help them meet their sustainability goals from foot printing to value chain interventions all the way to carbon offsets.
Through ForGround, Bayer will assist enrolled farmers to implement and manage practices that can help provide benefits to their land such as improved soil health, increased water availability, fewer inputs, increased weather resiliency and less soil erosion, as well as the opportunity to generate incremental revenue by connecting them with programs like Bayer Carbon. The available benefits at launch are:
- Agronomic support, evidence-based field studies and trials, curated content and events, like-minded community and trusted network of leading experts.
- Connection to potential new revenue streams for adopting these new practices (i.e., Bayer Carbon Program).
- Reduced transition cost barriers, including incentives and rewards such as a free subscription to the Bayer Climate FieldView Plus app.
This platform enables farmers to participate in this increasingly transparent supply chain where consumers are interested in knowing how their food is produced.
ForGround participating companies can take advantage of a suite of digital applications powered by Climate FieldView to define and offer incentive programs that allow them to achieve their sustainability goals.
“ForGround is a key commercial piece of how we are working to achieve our goals of reducing our customers’ in-field carbon emissions in major agricultural markets by 30% and becoming carbon neutral in our own operations by 2030," says Leo Bastos, Bayer Head of Global Commercial Ecosystems.
The ForGround digital platform is now live and available for farmers and companies in the U.S. The company plants to expand the app globally.