After more than 30 years in strip-till, Dean Sponheim has seen the wins, setbacks and hard lessons learned that only time can teach.

After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.

“For the first shovel out of the ground to find an earthworm, that’s just unheard of in Arizona,” Robert Boyle says. Managing editor Noah Newman shares more observations from his visit with the Strip-Till Innovator in Coolidge, Ariz.

The Group’s fifth Full Line Store worldwide opened on May 22, 2026, in partnership with Roc-Pit Equipment LLC. Located in the heart of the American Corn Belt, the new dealership brings the full MASCHIO GASPARDO range to North American farmers.