After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.

“For the first shovel out of the ground to find an earthworm, that’s just unheard of in Arizona,” Robert Boyle says. Managing editor Noah Newman shares more observations from his visit with the Strip-Till Innovator in Coolidge, Ariz.

Buckley told No-Till Farmer Tuesday he will continue pushing to modernize the tools farmers have available through the NRCS and ensure the agency “gets back to basics” helping them succeed with their conservation goals. 

The Group’s fifth Full Line Store worldwide opened on May 22, 2026, in partnership with Roc-Pit Equipment LLC. Located in the heart of the American Corn Belt, the new dealership brings the full MASCHIO GASPARDO range to North American farmers.